"When I first became a goth my style was very strict. Black hair for five years got a bit boring. The roots were awful too because I’m naturally blonde so it kept looking like I was bald. I’d buy this root cover-up spray so that nobody knew. It also wasn’t super me and I felt embarrassed about loving cute stuff and collecting plushies – I have an annual pass for Disneyland Paris so get a lot of them there – so I started mixing ‘goth’ and ‘cute’ together."